O3W | Ukiyo
Production, Concept, Post-production
01-06-2022
Ukito (floating world) is the Japanese term used to describe the urban lifestyle and culture. In the modern world ‘ukiyo’ is used to refer to a state of mind emphasizing living in the moment, detached from the difficulties of life. The 2022 spring-summer collection of Once We Were Warriors reflects this state of mind in their clothing pieces.
This production emphasizes living in the moment and enjoying what is in the now. A special thanks to everyone who helped with this production and made it possible. Filmed on Arri Alexa Mini, Leica summicron.
CREW
Ukito (floating world) is the Japanese term used to describe the urban lifestyle and culture. In the modern world ‘ukiyo’ is used to refer to a state of mind emphasizing living in the moment, detached from the difficulties of life. The 2022 spring-summer collection of Once We Were Warriors reflects this state of mind in their clothing pieces.
This production emphasizes living in the moment and enjoying what is in the now. A special thanks to everyone who helped with this production and made it possible. Filmed on Arri Alexa Mini, Leica summicron.
CREW
BEHIND THE SCENES
The O3W Ukiyo collection is inspired by Japanese roots and a state of mind where you only live in each fleeting moment. This video campaign reflects this idea in a present and yet dreamy world.
This campaign is filmed on the Arri Alexa mini with the Leica summicron lenses. To exaggerate to dream effect a black dot filter was used to create the perfect look and feel!
BEHIND THE SCENES
The O3W Ukiyo collection is inspired by Japanese roots and a state of mind where you only live in each fleeting moment. This video campaign reflects this idea in a present and yet dreamy world.
This campaign is filmed on the Arri Alexa mini with the Leica summicron lenses. To exaggerate to dream effect a black dot filter was used to create the perfect look and feel!